Do you want to improve your sales, or perhaps that of your sales team and work in a more efficient way? There is a simple and organized way to do so. The answer is CRM, or Customer Relationship Management. Sales processes can be tremendously improved for individuals and for companies and their sales teams by making it easier to track and manage clients and potential clients. It can help to make potential clients eventually come on board by making a sale from them. Let’s take a look at what a good CRM can do.
1. Save Time
A CRM system automates a lot of tasks. These tasks may not have anything to do with the actual sales per se, but nevertheless, it has still got to be done. With automation, tasks can be taken care of in a timely manner when prompted, leaving more time for selling to prospects. The more time and attention given to a prospect instead of dealing with paperwork, the greater the chances of making that sale.
2. Looking Professional
Consider these 2 scenarios; a salesperson who has all their information in a database that can be accessed easily, or, a salesperson who looks through piles of paper with notes scribbled on it and takes several minutes to find the information. Which of these 2 salespeople gives you confidence? Which of these salespeople would you rather do business with? Many CRM’s can be accessed by a smartphone, so looking for some information in the presence of a customer is fast, easy and highly organized. You look professional and instil confidence.
3. It’s Convenient
If you’re working with a sales team, then everyone can use the same CRM process, so it is easy to share and update information. Everyone can also share templates such as for emails or telephone scripts. Since many CRM’s support the use of mobile devices, you can access information or make notes or enter new information right there and then. Instead of writing things with a pen and paper, everything is entered in the database. There is no need to get to the office to re-enter everything again, so this is a timesaver as well as being convenient.
4. Categorize
You can easily group or categorize clients and prospects according to specific rules you set so that you can easily analyze the information. You will be able to tell who you need to follow up with, who you need to send an email to, who you need to call, who you have an appointment with and other functions that will allow you not to miss a single person.
5. Less Manual Work
If you have a company website (and you really should), then you may get leads and inquiries coming in from the website. This information can easily be uploaded into the CRM. You can also automate email marketing. You can generate leads with email marketing and social media campaigns. This is what makes them come to your website with inquiries. These will be warm leads, which is much easier than cold calling. These leads can be entered into the CRM database and it’s easier to follow up and stay in touch as a result.
Despite CRM software being around for a long time, many companies have not embraced it. Considering how effective, timesaving and profitable it can be, this is quite surprising. Use a CRM program to enhance your business and simplify your daily tasks.
