In today’s world, the vast majority of our business involves email and the internet. In order to grow and market their businesses, a large number of business owners utilize email lead generation software to get their information out to a large quantity of people and companies, quickly and efficiently.
Finding the right software to accomplish this is critical. Following are several factors to consider if you’re thinking of investing in email lead generation software:
1. Can you customize the package that’s right for you?
Depending on the size of your business, the number of contacts you want to make each month will vary. If you want to send a few hundred, or a few thousand emails, is the price different than for a company who contacts hundreds of thousands of contacts each month?
2. Does the email generation software provide other services?
Do they offer templates for creating your email message? Having a variety of professionally designed emails to choose from will help you create the perfect message in the most professional, organized way. Some templates allow you to drag and drop as well, so you can personalize your email as much as possible.
3. Does the software clean up email contacts?
Is the software capable of cleaning up email addresses that are no longer valid? Does it detect and remove spam traps? If not, you don’t know how many of your emails are actually getting through to actual potential customers. Make sure your email lead generation software can filter out bad email addresses and prevent you from falling into a spam trap.
4. How does it optimize your campaign?
Look for email lead generation software that has a spam checker tool and sends CAN-SPAM compliant emails. Can you personalize the emails with your contacts name, company name or phone number? The more personal information you include in your email, the more likely the recipient is to open and respond to it.
5. Can you see the results?
Do you have access to reports that detail your results? Seeing how your email translates into views and clickthroughs is important to the success of your campaign so being able to analyze this data is vital. If you send out 10,000 emails, you’ll want to know how many of them actually resulted in a recipient taking action.
Email lead generation software can increase your business exponentially. But only if it’s done right and done well. Knowing how your software works, and understanding how it functions is the first step in an important process. Your business needs to be able to keep up with increased activity and results from an effective email campaign, so make sure you know exactly what you’re doing before you hit SEND.
