Anyone in sales is well aware that customers are the most important factor in your success. As a result, you want to do everything you can to guarantee their satisfaction as failing to do so may mean they will look to your competition for their future needs. In an effort to enhance customer experiences, more and more companies and employees in sales are turning to promotional gifts. These are often sent to existing customers to retain their business or potential ones to attract them. If you are in sales and have not considered the use of promotional gifts, below are 3 benefits of making it a regular part of your job.
1. Shows appreciation
Customers like to feel appreciated by the companies they give their business to. This is reasonable as they often have various options and want to be treated with kindness and respect by the company they chose. As a result, businesses and employees in sales should constantly take steps to make customers feel valued and appreciated.
One way to do so is giving promotional gifts. Even if the gift is a small, cheap token of appreciation, it demonstrates that you are grateful that the customer turned to you to satisfy their needs. In doing so, you will increase the chances of them choosing you if they need goods or services in your area of expertise in the future. You will also make it very difficult for them to turn to your competition in the future if you take steps to show that you appreciate them.
2. Shows commitment
While it is obviously important to continuously attempt to attract new customers, it is equally important to retain the ones you already have. If you did a good job and were able to meet their needs, chances are they will return to you in the future. However, you need to demonstrate that you have not forgotten about them and that their business was important to you.
Giving promotional gifts allows you to demonstrate your ongoing commitment to satisfying your existing customers. Even if some customers you have are not using your goods or services on a regular basis, if there is a chance that they will contact you if needed in the future, giving a promotional gift periodically will entice them to do so. For example, even though someone only needs their taxes done annually, if you send them a token of your appreciation that they utilized your services in the past, the chances that they will return to you for their tax needs are good.
3. Advertise
Like all businesses, you strive to discover new goods and services to offer in an effort to attract new customers and in turn increase sales. It is great if you are able to do so, but it is important to get the word out about any changes that your business has made.
Through promotional gifts, you can let current and potential customers know about all of the goods and services you have to offer. Gifts such as notepads, calendars, magnets, drinkware, mouse pads, and apparel, are small and cost-effective, but go a long way in informing the public about your business. These gifts can include information about any new goods or services offered, contact details, and even links to a website where they can explore your business more in-depth.
Promotional gifts are effective because, unlike a flyer or business card, they are retained by the recipient and used time and time again. Every time the customer uses your item, they are reminded of your business and how you were able to help them. This will definitely increase the chances of them returning to you to assist them in the future.
